# How Google Tag Manager Works [Infographic]

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How Google Tag Manager works, visualised — tags, triggers, variables, and the data layer explained in one easy infographic.

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**Categories:** Consent
**Last updated:** May 20, 2026
**URL:** https://www.cookieyes.com/infographics/how-google-tag-manager-works/

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Marketers often find it daunting to manage multiple tracking codes and stay up-to-date with changes, especially without technical support. [Google Tag Manager (GTM)](https://www.cookieyes.com/blog/google-tag-manager-cookies/) offers a simplified solution to tag management, allowing marketing teams to add, modify, and manage tags without constantly relying on developers. This infographic explains how GTM works—from adding tracking tags and defining triggers to sending data to third-party platforms for analysis. GTM saves time and ensures accurate data tracking, empowering marketers to make informed decisions based on user behaviour without needing extensive technical expertise.


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![how google tag manage works](https://assets.cookieyes.com/How_Google_Tag_Manager_Works_Infographic_40a1c6dc68.png)