Consent is a key requirement under privacy regulations like the GDPR, ePrivacy Directive, CCPA (US), LGPD (Brazil) and many other privacy laws across the world. A cookie consent manager is a tool that helps websites to meet data privacy standards by obtaining users’ consent for collecting their data through cookies. Cookie consent tools help businesses to put their users in control of their personal data.
What is a cookie consent manager?
A cookie consent manager allows businesses to easily manage and optimize user consent on websites. It facilitates businesses to informs users about the cookies used on a website and their purposes, collect valid consent from users and stores user consent for proof of compliance.
A good cookie consent tool will automate your cookie consent mechanism, save time, money and achieve full compliance. In the long haul cookie compliance not only protects you from the big fines but also builds transparency and privacy-conscious growth for your business.
How do you get cookie consent?
Cookie consent is collected through cookie banners that can be easily deployed using a cookie consent tool. Businesses that process users’ personal data need to display a cookie consent banner on their website asking for user permission.
A cookie banner should enable users to exercise choice with regard to cookie consent. A cookie banner should inform users that only strictly necessary cookies will be used without consent, and the other categories of cookies are subject to the user’s permission. Users should be able to understand that cookies are deployed by a website and give or deny consent using a positive, deliberate action.
Why do you need a cookie consent manager?
It’s a million-dollar question, quite literally. French regulator, CNIL slapped Google with €100 million, and Amazon with a €35 million fine for dropping cookies without consent. (Read the full story on CNIL’s fine here.) This is just one example of why cookie consent is important for any business big or small.
A cookie banner on your website does not guarantee compliance. GDPR compliance requires user consent to be stored for proof of compliance. There should be a clear trail of users consent and businesses should be able to provide proof of consent in case of regulatory scrutiny. The best way to do this is to use a cookie consent manager that can also automatically block third-party cookies such as Google Analytics, Facebook Pixel, Hotjar, and YouTube until you get user consent until the visitor has provided consent.
What can a cookie consent manager do?
Cookie consent management requires time, and often technical know-how to understand the workings of cookies on your website and implementing cookie banners, script blocking, recording user consent etc. Compliance also requires detailed insights into the privacy regulation like GDPR and CCPA, this is where a cookie consent manager can come in handy. All your compliance requirements are consolidated in a single dashboard in a cookie consent manager.
Customized cookie banner
First impressions matter. Display cookie consent banners providing transparent information about cookie usage. Customize your banner as per the design and branding of your website.
Geo-targeted and auto-translated banner
You don’t have to display GDPR cookie consent banners to visitors from outside the EU, instead, you may have to display CCPA notice. Make your website’s user experience fluid with geo-targeted cookie banners that is also auto-translated as per the browser’s preferred language/geo-location.
Cookie preferences settings
Not only should your user be able to manage and set their cookie preferences, but you should also be able to manage and categorize the cookies used on your website and give users the granular option to accept or reject specific cookie categories.
Only strictly necessary cookies can be set on a website before user consent. This means third-party cookies cannot be loaded on a website unless the user gives explicit consent.
Store user consent
To demonstrate compliance, you have to keep a record of user consent given by visitors to your website. User’s masked IP addresses with date/time stamps should be recorded for up to 12 months from the last site visit.
Users should be able to withdraw or change their cookie consent as easily as they could give consent. This means placing a widget on your website through which users can revisit the cookie banners and modify their consent.
Are you on the lookout for a cookie consent manager that can do all this, yet is easy to integrate and cost-effective? CookieYes is your answer.
CookieYes – GDPR and CCPA compliant cookie consent manager
CookieYes is a powerful cookie consent solution for cookie management and compliance. It is easy to implement and flexible to suit your website’s needs. CookieYes is not just a foolproof solution for GDPR and CCPA but also helps you comply with ePrivacy Directive, CNIL, PDPA (Singapore) and LGPD.
You can display a custom, fully responsive cookie consent banner in over 30 widely spoken languages, use consent banners with different consent types, record consent logs for proof of compliance and conduct in-depth cookie audits.
Read: CookieYes Setup Guide
CookieYes supports a built-in Do Not Track (DNT) feature, automatic script blocking, advanced CSS customization and can be integrated with 11+ most-used CMS.
You can take CookieYes for a test drive and see it for yourself!