What is Google Tag Manager?

Google Tag Manager is a free tool from Google Marketing Platform to manage tags on your website. Tags are JavaScript snippets that share information with third-party. To activate them, you should add the snippets to your website’s source code. With Google Tag Manager’s user-friendly interface, you just have to select what tags you want to add and on what page, and it does the job for you.

Tags are fired or activated by triggers. Triggers can be anything from a page view, click, payment, to form submission. That means they decide when the tags should be fired. You can edit and change the tags as required. It helps you track your page views, clicks, user data, and user behavior on your site. Also, its two-factor authentication ensures security. 

This article discusses how CookieYes’ automatic blocking of third-party cookies helps in making your use of Google Tag Manager GDPR and ePrivacy Directive (the EU Cookie Law) compliant.

Google Tag Manager and Cookie Consent

Using Google Tag Manager tags, your website can drop third-party cookies on users’ devices. Per GDPR and the cookie law, users’ prior consent is mandatory before you store any cookies. Hence, using third-party cookies without obtaining consent is a violation of the law. If you are using Google Tag Manager and that uses cookies to track users, make sure of the following:

  • Obtain prior consent before loading cookies.
  • Consent request should be clear, specific, and unambiguous.
  • Cookies should load only after the affirmative opt-in from users.
  • Users should be able to withdraw their consent at any time. 
  • And it should be easily accessible and user-friendly.
  • Record the status of user consent received.
  • Review and refresh the consent status periodically.

CookieYes Automatic Cookie Blocking

Using Google Tag Manager will not make your website comply with the data privacy laws. As already discussed, you need to make sure it meets the requirements of these laws. You still need to manage the cookie consent on your website.

CookieYes helps your website in complying by providing cookie consent solutions. You can fully customize the cookie consent banner per the look and feel of your website. It also lets you choose between different consent types.

An attractive feature of CookieYes is that it automatically blocks third-party cookies unless the users give their consent. The tags are not triggered before receiving an active consent from users. That is, you can control the cookies set by third parties. All you have to do is create a free account!

Here is a setup guide that explains the installation process.

If you have any issues or need our help, head over to the contact page to get in touch with our support team.

Change Cookie Consent Using CookieYes

Cookie Banners in GDPR

Respecting Browser Do Not Track (DNT) Setting – CookieYes